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TikTokReal EstateTalking head

“Sellers are pulling homes off the market at the fastest pace since 2020”

@cnbc · 1.3M followers

×70its author's usual

This creator normally gets 12K views. This one got 861K. That gap — not the raw number — is what makes the format worth copying.

The video features a CNBC reporter discussing the trend of home sellers pulling their properties off the market at the fastest pace since 2020. It highlights statistics on delisted homes, the reasons behind this trend (higher mortgage rates, gas prices, weaker consumer confidence), and the specific markets most affected.

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861K
Views
4.9%
Engagement
70/100
Virality

Likes 39KComments 3.8KShares 6.4K

Why it worked

The video works because it addresses a timely and relevant topic in real estate, providing clear data and expert analysis. The use of on-screen graphics makes complex information easily digestible, appealing to viewers interested in financial news and real estate trends. The authoritative source (CNBC) adds credibility.

credible source (CNBC)clear and concise explanation of complex dataeffective use of on-screen graphics to visualize datatimely and relevant topic
market analysiseconomic trendsconsumer behavior

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