×4Beauty TikTok video that did 4× its author's usual
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@elainamich · 2.4M followers
This creator normally gets 270K views. This one got 953K. That gap — not the raw number — is what makes the format worth copying.
The video showcases a woman's ASMR morning routine, starting with her waking up and performing various skincare and beauty steps, including brushing teeth, applying eye patches, moisturizer, and hair oil. She then changes into a casual outfit, puts on jewelry, and finishes her look with lip balm and perfume.
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Why it worked
The ASMR elements create a calming and satisfying viewing experience, drawing in viewers who enjoy sensory content. The 'get ready with me' format is highly relatable and aspirational, allowing the audience to feel like they are part of her routine. The quick cuts and product showcases make it engaging and informative for beauty enthusiasts.