“Happy June, my lovely besties! 🫶🏻🤍🌸”
@chrustal · 331K followers
×1its author's usual
This creator normally gets 64K views. This one got 76K. That gap — not the raw number — is what makes the format worth copying.
A woman showcases her aesthetic summer morning routine, which includes skincare, making matcha, and doing pilates, all presented with a pink and white color scheme.
Open original ↗76K
Views
18.3%
Engagement
75/100
Virality
Likes 14KComments 259Shares 399
Why it worked
The video works because it's aspirational and aesthetically pleasing, offering a glimpse into a serene and organized morning. The use of a trending sound and a clear, concise routine makes it engaging and easily digestible. The soft, feminine aesthetic resonates with a specific audience, fostering connection and inspiration.
Aesthetic consistency with a strong pink and white theme.Clear and concise presentation of a routine.Engaging visual storytelling without dialogue.Use of trending, calming audio.High production quality with good lighting and editing.
morning routineskincarewellnessaesthetic living
How to reproduce this format
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