“You're so naturally beautiful”
@albina · 238K followers
This creator normally gets 107K views. This one got 1.1M. That gap — not the raw number — is what makes the format worth copying.
A woman showcases her extensive beauty routine, featuring various skincare products and treatments, set to a trending audio that sarcastically comments on 'natural beauty'.
Open original ↗Likes 103KComments 233Shares 3.7K
Why it worked
The video uses a popular audio trend to create a humorous and relatable take on the effort behind 'natural beauty'. The quick cuts of various beauty treatments create a sense of intrigue and entertainment, while the ASMR-like sounds of product application are satisfying. It taps into the desire for flawless skin and the reality of the work involved, resonating with a beauty-conscious audience.