×6“99% apply eyeshadow like this:”
@vik_beauty · 813K followers
×6its author's usual
This creator normally gets 552K views. This one got 3.4M. That gap — not the raw number — is what makes the format worth copying.
A beauty influencer demonstrates a unique 'dot' method for applying eyeshadow and eyeliner, contrasting it with a common, less effective method. She uses tape to create sharp lines and finishes with mascara, showcasing a dramatic eye makeup look.
Open original ↗3.4M
Views
3.0%
Engagement
85/100
Virality
Likes 102KComments 250Shares 12K
Why it worked
The video uses a 'common mistake vs. secret hack' format, immediately grabbing attention with a bold claim and then demonstrating a novel, seemingly easier technique. The quick cuts and satisfying reveal of the final look keep viewers engaged, and the on-screen text clarifies the steps for a global audience.
Clear demonstration of a unique techniqueEngaging 'mistake vs. solution' narrativeVisually appealing final resultConcise and fast-paced editingOn-screen text for clarity
makeup tutorialbeauty hacksbefore and aftereducational beauty
How to reproduce this format
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