“If you have one day of PTO, you can spend an entire weekend in Hawaii for under $700.”
@thomasyeum · 26K followers
This creator normally gets 8.5K views. This one got 158K. That gap — not the raw number — is what makes the format worth copying.
The video showcases how to spend a weekend in Hawaii for under $700 by utilizing travel hacks like booking flights for $300, renting a car for $75/day, and staying at a luxury resort for free using points. It features various scenic shots of Hawaii, including beaches, pools, driving around the island, and local food.
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Why it worked
This video works because it presents a highly desirable travel experience (Hawaii) at an incredibly low, aspirational price point, creating a strong curiosity gap. The 'how-to' format provides tangible value and actionable steps, making it shareable and savable for future reference. The fast-paced cuts and beautiful visuals of Hawaii maintain engagement, while the use of a 'number promise' in the hook immediately grabs attention.