×297“The worst thing you can do as someone with fine hair is copy the hair care routines of girls with coarse hair.”
@charinecheungg · 590K followers
This creator normally gets 62K views. This one got 19M. That gap — not the raw number — is what makes the format worth copying.
A woman shares her scalp care routine for fine hair, explaining why she stopped following general hair care trends and found products that work for her hair type. She demonstrates the application of two products from The Ordinary, a multi-peptide serum and a glycolic acid exfoliating toner, explaining their benefits and how to alternate them.
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Why it worked
The video provides a clear solution to a common problem for a specific audience (fine hair), building trust by explaining why other methods don't work. The before/after visuals are compelling, and the step-by-step product demonstration with clear benefits makes it actionable. The use of a recognizable, affordable brand like The Ordinary also appeals to a broad audience.
How to reproduce this format
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