×16“I wish I knew this As a first time mum”
@softmumdiaries · 21K followers
This creator normally gets 6.8K views. This one got 108K. That gap — not the raw number — is what makes the format worth copying.
The video demonstrates a hack for resizing children's Crocs shoes by boiling them in water, drying them, and then stuffing them with scrunchies to reshape them. It also shows how to fix the back strap and add a scrunchie for decoration.
Open original ↗Likes 221Comments 24Shares 48
Why it worked
The video works because it addresses a common problem for parents (children's shoes shrinking or becoming misshapen) with a simple, visual, and seemingly effective solution. The 'mum hack' angle creates relatability and a sense of shared experience, while the clear demonstration makes it easy to follow and encourages viewers to try it themselves. The use of a trending audio track also boosts its discoverability and engagement.
How to reproduce this format
More parenting hooks that worked
“Canan relax time🧚♀️❤️”×12907 its author's norm
“Em Bill 10 ngày tuổi mê nhất là được cô massage mặt nè 🤭🥰”×7581 its author's norm
TikTok breakdown×4571 its author's norm
“School nurse taught me this!”×4402 its author's norm