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Gaming TikTok video that did 2× its author's usual

We’ve partnered with Tubbo to release two speedrunning worlds, one for training and one for setting records! Plus, earn the free Tubbo’s RealmSMP RPG Skin Pack by watching 3 minutes of Minecraft on TikTok or 5 on Twitch from today until June 14! Learn more at the link in bio.

@minecraft · 14M followers

×2its author's usual

This creator normally gets 2.5M views. This one got 5.0M. That gap — not the raw number — is what makes the format worth copying.

The video starts with a glitchy screen showing a 'Tubbo Skin Pack Reveal' title and a low battery pop-up. It then transitions to a smooth animation showcasing various Minecraft characters, ending with a call to action to get the skins by watching content on TikTok or Twitch.

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5.0M
Views
1.0%
Engagement
75/100
Virality

Likes 47KComments 3.0KShares 2.0K

Why it worked

The initial glitch and alarm create a sense of urgency and curiosity, drawing viewers in. The smooth animation of the Minecraft characters is visually appealing to fans, and the clear call to action with specific instructions for earning the skins drives engagement and viewership on other platforms.

Effective use of suspense and a glitch effect to grab attention.High-quality animation and visual design appealing to the target audience.Clear and concise call to action with specific instructions.Leverages existing community interest (Tubbo, Minecraft).
product launchcommunity engagementpromotional content

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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