×4“been feeling like giving up 75 Hard..”
@mamakarlsss · 2.0M followers
This creator normally gets 321K views. This one got 1.1M. That gap — not the raw number — is what makes the format worth copying.
A woman shows a 'before' shot of herself in a sports bra and shorts, feeling discouraged about the 75 Hard challenge. She then shows an 'after' shot 25 days later, looking more confident, with text indicating she has 50 days left.
Open original ↗Likes 194KComments 1.3KShares 1.3K
Why it worked
The video works because it taps into the relatable struggle of a difficult fitness challenge and showcases visible progress, creating an emotional connection with viewers who are either on a similar journey or aspire to be. The 'before and after' format is inherently engaging and satisfying, while the vulnerability of the 'before' state makes the 'after' more impactful. The use of trending audio also boosts discoverability.
How to reproduce this format
More fitness hooks that worked
“I'll try again later”×15843 its author's norm
TikTok breakdown×9814 its author's norm
TikTok breakdown×3333 its author's norm
Instagram breakdown×3300 its author's norm