“POV: UR GROUPCHAT SINGS BEAUTY AND A BEAT”
@shimizuaiyu · 4.8K followers
This creator normally gets 6.8K views. This one got 1.2M. That gap — not the raw number — is what makes the format worth copying.
The video shows a screen recording of a BandLab project with multiple vocal tracks, each represented by an anime avatar or a black and white photo. As the song 'Beauty and a Beat' plays, the corresponding vocal track lights up, and the lyrics appear on screen, highlighting different group chat members' parts.
Open original ↗Likes 106KComments 2.1KShares 7.3K
Why it worked
The video leverages nostalgia for a popular song and the relatable 'group chat' dynamic, making it highly shareable. The visual representation of each singer with their avatar and highlighted vocal track is engaging and easy to follow, creating a sense of community and participation. The 'wait for his part' text also builds anticipation, encouraging viewers to watch the entire video.