×39“Your open water swimming essentials.”
@beccawmann · 28K followers
This creator normally gets 24K views. This one got 966K. That gap — not the raw number — is what makes the format worth copying.
Two women on a beach share their open water swimming essentials, including safety buoys, waterproof headphones, an Apple Watch, water bottles, anti-chafing balm, sunscreen, swim caps, and goggles, before and after their swim.
Open original ↗Likes 85KComments 196Shares 719
Why it worked
The video provides practical and relatable information for a specific niche (open water swimmers) in a concise listicle format. The casual, authentic presentation and clear demonstration of each item make it trustworthy and engaging. The 'before and after' aspect of showing them ready to swim and then showing their swim stats adds a satisfying conclusion and proof of concept.
How to reproduce this format
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