×8“MAKEUP 101 how to PROPERLY apply foundation 👀 9/10 a cakey base isn’t from powder but foundation 🫠 I promise this routine will give you the most AIRBRUSHED looking base ✨”
@itsbabykelz · 979K followers
This creator normally gets 971K views. This one got 7.9M. That gap — not the raw number — is what makes the format worth copying.
A person demonstrates how to apply foundation for an airbrushed look, focusing on technique and product application to avoid a cakey finish. The video features close-ups of the application process on the creator's face.
Open original ↗Likes 545KComments 1.2KShares 17K
Why it worked
The video works because it addresses a common pain point (cakey foundation) with a clear, actionable solution. The creator establishes credibility by sharing a 'secret' and promises a desirable outcome ('airbrushed look'). The visual demonstration makes the instructions easy to follow, and the direct address to a common misconception (foundation vs. powder) creates an 'aha!' moment for viewers. The use of emojis and relatable language in the caption also enhances engagement and approachability.
How to reproduce this format
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