“GRWM FOR SCHOOL”
We have not measured this creator's own baseline yet, so we cannot say whether 6.4M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video shows a person applying 'clean makeup' for school, demonstrating each step of their routine from bare face to finished look.
Open original ↗6.4M
Views
4.4%
Engagement
85/100
Virality
Likes 278KComments 4.1KShares 47K
Why it worked
This video works because it taps into the popular 'GRWM' trend, offering a relatable and achievable 'clean makeup' look for a specific context (school). The step-by-step demonstration is easy to follow, and the aesthetic appeals to a young audience interested in natural beauty. The clear, concise presentation and focus on a specific style (clean makeup) make it highly shareable and discoverable through relevant hashtags.
Clear, well-lit visualsRelatable and achievable makeup lookConcise step-by-step demonstrationStrong use of popular trend (GRWM)
Beauty TutorialsGRWMClean BeautySchool Life
How to reproduce this format
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