×40“This is the perfect example of how Australian and Kiwi racism plays itself out.”
@joedaymond · 303K followers
This creator normally gets 11K views. This one got 437K. That gap — not the raw number — is what makes the format worth copying.
The video features a man discussing the subtle nature of racism in Australia and New Zealand, using an example from a Cannes Film Festival press conference where a reporter only greeted the white cast members of a South Korean film. He then shares a personal anecdote about experiencing similar microaggressions at a wedding.
Open original ↗Likes 65KComments 1.8KShares 2.3K
Why it worked
The video works because it addresses a relatable and often frustrating experience of subtle racism, validating the feelings of those who have encountered it. The personal anecdote adds authenticity and emotional weight, while the initial video clip provides a concrete, widely recognizable example. The creator's direct and honest delivery, combined with the clear explanation of how these 'jokes' are designed to be dismissed, resonates deeply with an audience that understands these dynamics.
How to reproduce this format
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