“Me ha volado la cabeza. Las acciones de Ferrari han caído un 6%.”
@jd_emirates_cars · 130K followers
This creator normally gets 88K views. This one got 23K. That gap — not the raw number — is what makes the format worth copying.
A man in a baseball cap reacts to news about Ferrari's stock dropping after the unveiling of their new 100% electric car, the Ferrari Luce. He expresses strong disapproval of the car's design, calling it ugly and an embarrassment for the brand, and asks for viewers' opinions.
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Why it worked
The video works because it taps into a strong emotional reaction (disappointment/disbelief) about a well-known luxury brand making a controversial move. The creator's genuine and relatable frustration, combined with visual evidence of the car and news headlines, makes it engaging. It also invites audience participation by asking for opinions, boosting comments and engagement.
How to reproduce this format
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