“Rating my vacation dresses”
We have not measured this creator's own baseline yet, so we cannot say whether 5.9M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A woman tries on several vacation dresses while a man, presumably her partner, rates each outfit with a numerical score and a brief comment. The video showcases various dress styles and the man's reactions.
Open original ↗5.9M
Views
9.0%
Engagement
85/100
Virality
Likes 526KComments 2.7KShares 14K
Why it worked
The video works due to the relatable scenario of trying on clothes for a trip and the added element of a partner's honest (and sometimes humorous) reactions. The 'rating' format encourages engagement and discussion in the comments, while the quick cuts keep viewers entertained. The aspirational aspect of vacation wear also appeals to a broad audience interested in fashion and travel.
Relatable content (vacation prep)Engaging 'rating' format with a second person's perspectiveClear and concise presentation of each itemGood pacing keeps viewer attentionAspirational content (vacation fashion)
fashion haulrelationship humorvacation planningproduct review
How to reproduce this format
More fashion hooks that worked
“USA 2000s”×7590 its author's norm
“Girls wearing the Adison bag 💋 Bydestinypinto.com to shop”×4011 its author's norm
TikTok breakdown×1380 its author's norm
“Korean Boys Street fashion 😎🤟”×1286 its author's normExplore more
@courtneysnelll full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views