×13“99% people draw winged eyeliner: don't do this!”
@vik_beauty · 813K followers
×13its author's usual
This creator normally gets 552K views. This one got 7.1M. That gap — not the raw number — is what makes the format worth copying.
A beauty influencer demonstrates how to apply winged eyeliner, first showing a common, less effective method, then a better technique using an eyeliner pencil and mascara for a sharp, lifted look.
Open original ↗7.1M
Views
3.4%
Engagement
90/100
Virality
Likes 237KComments 3.5KShares 29K
Why it worked
The video uses a 'don't do this, do this' format which is highly engaging and educational. It addresses a common pain point in makeup application and provides a clear, easy-to-follow solution, making it shareable and valuable to viewers interested in beauty tips. The quick cuts and clear visual instructions keep viewers engaged.
Clear and concise instructionsAddresses a common problemVisually appealing demonstrationEngaging 'don't do this, do this' format
beauty tipsmakeup tutorialseyeliner hacks
How to reproduce this format
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