×2“If you're a newborn parent, this night time routine is a life saver. Particularly if you're breastfeeding.”
@alexhobern · 633K followers
This creator normally gets 236K views. This one got 437K. That gap — not the raw number — is what makes the format worth copying.
A dad holding a baby explains a night-time routine for newborn parents, particularly useful for breastfeeding mothers, to ensure both parents get sufficient sleep. He outlines specific times for feeding, when mom goes to bed, and when dad takes over with the baby, eventually bringing the baby back to mom for a feed before dad sleeps. He also mentions how he handles two children in the morning to give his wife more sleep.
Open original ↗Likes 25KComments 216Shares 7.9K
Why it worked
The video works because it addresses a common pain point for new parents: lack of sleep. It offers a practical, actionable solution, particularly for couples where one parent is breastfeeding. The dad's relatable and calm demeanor, combined with the presence of his baby, builds trust and authenticity. The clear timeline and step-by-step explanation make the advice easy to understand and implement. The video's focus on supporting the mother's rest also resonates positively with a broad audience, fostering engagement through shared experiences and gratitude.
How to reproduce this format
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