×559TikTok video that did 559× its author's usual
She’s an icon 📸: @lyas #charlixcx #rockmusic #ss26 #brat #musictok
@cultedxo · 64K followers
This creator normally gets 43K views. This one got 24M. That gap — not the raw number — is what makes the format worth copying.
The video shows a behind-the-scenes look at a fashion show, featuring models walking down a runway in various outfits. The final model, wearing a dramatic black feathered and sheer ensemble, poses at the end of the runway.
Open original ↗Likes 454KComments 748Shares 18K
Why it worked
The video offers an exclusive, behind-the-scenes glimpse into a high-fashion event, which creates curiosity and a sense of insider access for viewers. The dramatic music and unique outfits are visually engaging, making it highly shareable among fashion enthusiasts and fans of the artist.