“Did you fall for it?”
@wantsandneedsbrand · 226K followers
The video starts by showcasing three Android phones attached to a car wheel, implying a camera stabilizer battle. It then shows footage supposedly from each phone, demonstrating varying levels of stabilization, with the last one being perfectly stable. The video then reveals a person wearing a hoodie and jeans, implying the stable footage was a trick to promote the clothing brand.
Open original ↗Likes 77KComments 1.0KShares 5.6K
Why it worked
The video uses a classic bait-and-switch technique, leveraging a trending tech topic (phone camera stabilization) to capture attention. The 'unexpected' reveal of it being a clothing brand promotion creates a humorous and memorable twist, encouraging shares and comments. The use of popular audio also helps with discoverability.