×12“MY NEWBORN WAS TENSE AND FUSSY ✨SO I DID THIS✨ AS A FEEDING THERAPIST AND OT”
@thefeedingcompany · 135K followers
This creator normally gets 7.3K views. This one got 90K. That gap — not the raw number — is what makes the format worth copying.
A video showing a parent gently moving their newborn's legs in a circular motion to relieve tension and fussiness. On-screen text explains the benefits of hip and sacral mobility for infants.
Open original ↗Likes 3.4KComments 11Shares 1.2K
Why it worked
The video works because it addresses a common pain point for new parents (fussy babies) and offers a practical, gentle solution from a credible source (feeding therapist and OT). The visual demonstration of the baby relaxing, combined with the clear benefits listed, builds trust and encourages engagement. The curiosity gap of 'what I did' draws viewers in, and the calming music enhances the overall positive experience.
How to reproduce this format
More parenting hooks that worked
“Canan relax time🧚♀️❤️”×12907 its author's norm
“Em Bill 10 ngày tuổi mê nhất là được cô massage mặt nè 🤭🥰”×7581 its author's norm
TikTok breakdown×4571 its author's norm
“School nurse taught me this!”×4402 its author's norm