×22“Chili's invited me out to try the new Big Crispy 3 for me.”
@codychows · 2.4M followers
This creator normally gets 944K views. This one got 22M. That gap — not the raw number — is what makes the format worth copying.
A man in a car reviews the new Chili's Big Crispy 3 For Me meal, which includes a crispy chicken sandwich, fries, chips, salsa, and a drink for $10.99. He compares the sandwich to a McDonald's McCrispy and enthusiastically eats each item.
Open original ↗Likes 702KComments 2.9KShares 49K
Why it worked
The video works because it showcases a new, affordable meal deal from a popular restaurant, appealing to viewers looking for value and new food experiences. The creator's enthusiastic eating and clear comparison to a well-known competitor create curiosity and a desire to try the product. The ASMR-like eating sounds also enhance engagement.
How to reproduce this format
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