×1Beauty TikTok video that did 1× its author's usual
grwm for a 24 hr birthday party in scottsdale and try out this month’s @IPSY Extra products @Rare Beauty @Dr. BRANDT Skincare @Saie @tarte cosmetics @shadesbyshan @ELEMIS #IPSYpartner #ad #grwm
@meganhomme · 445K followers
This creator normally gets 28K views. This one got 33K. That gap — not the raw number — is what makes the format worth copying.
A woman in a bathrobe and towel turban starts her 'Get Ready With Me' routine for a 24-hour birthday party. She applies skincare and light makeup, showcasing products from her IPSY box, before changing into an outfit and heading out.
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Why it worked
The video works by combining a popular 'Get Ready With Me' format with product integration, making it relatable and informative. The clear demonstration of each product and the anticipation of a '24-hour party' keeps viewers engaged. The use of a trending audio also helps with discoverability.
How to reproduce this format
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