×33“Better before or after?”
@sandera_ziomal · 2.3M followers
This creator normally gets 25K views. This one got 810K. That gap — not the raw number — is what makes the format worth copying.
A blonde woman with blue eyes demonstrates an exaggerated, humorous way of applying lipstick, using various makeup products in an unconventional manner before revealing a final, conventionally applied lipstick look.
Open original ↗Likes 5.2KComments 74Shares 123
Why it worked
The video works by creating a humorous contrast between the absurd application process and the implied 'good looking' result, leveraging a popular trend of exaggerated beauty routines. The use of a trending audio track and a clear, relatable hook (how to make lips look good) draws viewers in, while the comedic execution encourages shares and comments.
How to reproduce this format
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