×9“Top 3 best singing performances….”
@singingsong42 · 73K followers
This creator normally gets 292K views. This one got 2.7M. That gap — not the raw number — is what makes the format worth copying.
The video showcases three different individuals singing, each with a unique and unexpected vocal style. The first person is a large man singing 'Diamonds' by Rihanna, the second is a man pouring coffee while singing 'It's Been a Long Day' by The Kid Laroi, and the third is a man playing an acoustic guitar and singing 'You'd Be Mine'.
Open original ↗Likes 220KComments 2.6KShares 4.8K
Why it worked
This video works because it leverages the element of surprise and showcases genuine talent. The 'unexpected' nature of the voices creates a curiosity gap, encouraging viewers to watch until the end to hear all three. The relatable and popular songs also draw in a wider audience. The format is easily digestible and highly shareable, tapping into the universal appeal of music and impressive vocal performances.
How to reproduce this format
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