×5“night skincare routine”
@ehrlnm · 15K followers
This creator normally gets 34K views. This one got 177K. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates her night skincare routine using various products, including cleansing oil, foaming cleanser, lash serum, toner, ampoule, niacinamide serum, calming cream, and a gel mask, while drinking kombucha.
Open original ↗Likes 37KComments 224Shares 1.2K
Why it worked
The video works because it provides a clear, step-by-step demonstration of a skincare routine, using aesthetically pleasing visuals and satisfying product application sounds. The on-screen text highlights product benefits and recommendations, making it informative and engaging for beauty enthusiasts. The use of popular K-beauty brands also appeals to a specific audience.
How to reproduce this format
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