×459“How we film our commercials”
@barstoolsports · 50M followers
This creator normally gets 75K views. This one got 31M. That gap — not the raw number — is what makes the format worth copying.
The video shows a behind-the-scenes look at filming a commercial, specifically focusing on the elaborate camera setup used to achieve a specific shot of someone waking up in bed. Crew members are seen assembling and operating a large camera rig over a bed in a bedroom setting.
Open original ↗Likes 299KComments 647Shares 2.8K
Why it worked
The video works because it offers a fascinating glimpse into the complex and often unseen world of commercial production. The contrast between the mundane setting (a bedroom) and the professional, large-scale equipment creates a 'wow' factor. The trending audio adds to its shareability and engagement, while the curiosity around 'how things are made' keeps viewers watching.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm
“Don't give up on your dreams. The Rock is selling shampoo and conditioner and he's bald. Go for it.”×36546 its author's norm
“POV: the guy who had your work laptop before you”×22008 its author's norm
“C'était marrant aussi faut dire... 🤣😳🐂”×17740 its author's norm