×7“use these eyeshadow shades to intensify YOUR eye colour! 👁️⭐️”
@lenkalul · 4.3M followers
This creator normally gets 2.3M views. This one got 16M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates different eyeshadow looks, matching specific colors to different eye colors. She shows her face with various makeup applications, with text overlays indicating the eye color and the corresponding eyeshadow shade.
Open original ↗Likes 1.2MComments 4.7KShares 52K
Why it worked
The video provides actionable beauty advice in a quick, visually engaging format. The 'before and after' effect of each eyeshadow application, combined with the clear text overlays, makes it easy for viewers to understand and apply the tips to their own eye color. The rapid cuts and direct address to the viewer maintain engagement, while the educational aspect encourages saving and sharing.
How to reproduce this format
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