“Cleansing routine for closed comedones”
@hudsonsqrd · 297K followers
This creator normally gets 129K views. This one got 2.6M. That gap — not the raw number — is what makes the format worth copying.
The video demonstrates a K-beauty cleansing routine for closed comedones, featuring a person applying and rinsing various skincare products on their face. It highlights specific products and techniques.
Open original ↗Likes 40KComments 276Shares 1.9K
Why it worked
This video works because it addresses a common skincare concern (closed comedones) with a clear, step-by-step solution using popular K-beauty products. The visual demonstration makes the routine easy to follow, and the product focus appeals to those interested in specific brands or ingredients. The 'ad' disclosure also builds trust, as viewers understand it's a sponsored but potentially helpful recommendation.