×10“Which is your favorite? Before or After the makeover?! 💐”
@eyeinspired · 5.8M followers
This creator normally gets 673K views. This one got 6.4M. That gap — not the raw number — is what makes the format worth copying.
This video showcases a paper doll undergoing a fashion makeover. The creator uses scissors to cut and style the doll's hair and clothes, transforming her look from long blonde hair and jeans to a bob and shorts, then to long red hair and a glittery skirt, finally adding pearl embellishments.
Open original ↗Likes 199KComments 258Shares 4.4K
Why it worked
The video works because it taps into nostalgia for paper dolls and the satisfying nature of cutting and transforming objects. The ASMR-like sounds of cutting and the visual transformation keep viewers engaged, while the trending audio adds to its shareability. The 'before and after' aspect creates curiosity and encourages viewers to watch until the end.
How to reproduce this format
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