×28“💗GRWM💗”
@glambby_ · 837K followers
This creator normally gets 115K views. This one got 3.2M. That gap — not the raw number — is what makes the format worth copying.
A person applies a full face of makeup, showcasing various products and techniques in a 'Get Ready With Me' style video. The video focuses on the application process of each makeup item.
Open original ↗Likes 89KComments 703Shares 2.4K
Why it worked
The video works because it provides a clear, step-by-step makeup routine, leveraging the popular 'GRWM' format. The use of numerous product tags and a detailed caption caters to beauty enthusiasts looking for product recommendations and application tips, driving engagement through discoverability and utility. The intimate, close-up shots create a personal connection, and the satisfying visual of makeup application is highly engaging.
How to reproduce this format
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