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“put my cysts to bed with me”
@noracummins_ · 362K followers
×797its author's usual
This creator normally gets 51K views. This one got 42M. That gap — not the raw number — is what makes the format worth copying.
A woman with cystic acne on her forehead and chin applies various treatments to her blemishes before bed, including a hot compress, a green clay mask, pimple patches, and medical tape.
Open original ↗42M
Views
4.9%
Engagement
85/100
Virality
Likes 2.1MComments 6.1KShares 26K
Why it worked
The video works because it addresses a common and relatable skin issue (acne) in a raw and authentic way. The use of a trending audio adds to its appeal, and the step-by-step application of products creates a satisfying and informative viewing experience. The 'put my cysts to bed' hook creates curiosity and a sense of intimacy.
Authentic and relatable contentClear demonstration of products and routineUses trending audio effectivelyAddresses a common problem
skincare routineacne treatmentself-care
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