Auto TikTok video that did 248× its author's usual
This is how we do it.🔧🔥 #service #ford #auto #fyp #trend
@sarasotaford · 71K followers
This creator normally gets 22K views. This one got 5.4M. That gap — not the raw number — is what makes the format worth copying.
Various employees from a Ford auto service center pose playfully for the camera while working, lip-syncing to the song 'This Is How We Do It'. The video showcases different roles within the service center, from front desk staff to mechanics, all while displaying a friendly and energetic attitude.
Open original ↗Likes 741KComments 10KShares 26K
Why it worked
The video uses a popular, upbeat audio and features employees in a playful, engaging way, which humanizes the business and makes it relatable. The quick cuts and varied shots keep viewers entertained, while the on-screen text reinforces the brand's commitment to service. It's a fun, lighthearted take on a typically mundane industry.
How to reproduce this format
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“When you've already filled up and look back.”×12667 its author's norm