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TikTokFashionProblem → solution

Fashion TikTok video that did 637× its author's usual

has to be my favourite order!!🤭🥹 #zara #zarahaul #zaranewin #newinzara #zaradress

@_dannistatts · 41K followers

×637its author's usual

This creator normally gets 4.8K views. This one got 3.0M. That gap — not the raw number — is what makes the format worth copying.

The video showcases a Zara haul, comparing what was ordered online to how the items look when worn. The cover frame displays a box filled with various clothing items, indicating an unboxing or try-on haul.

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3.0M
Views
7.8%
Engagement
85/100
Virality

Likes 237KComments 332Shares 9.6K

Why it worked

This format works because it taps into the common online shopping experience of anticipation and potential discrepancy between product photos and reality. Viewers are curious to see if the items live up to expectations, especially with the inclusion of product codes for easy replication. The 'haul' aspect is inherently engaging for fashion enthusiasts.

Clear value proposition (Zara haul, try-on, codes included)Relatable content for online shoppersVisually appealing with varied clothing itemsStrong call to action implicitly (viewers want to see the try-on)
fashion haultry-ononline shoppingproduct review

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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