Fashion TikTok video that did 637× its author's usual
has to be my favourite order!!🤭🥹 #zara #zarahaul #zaranewin #newinzara #zaradress
@_dannistatts · 41K followers
This creator normally gets 4.8K views. This one got 3.0M. That gap — not the raw number — is what makes the format worth copying.
The video showcases a Zara haul, comparing what was ordered online to how the items look when worn. The cover frame displays a box filled with various clothing items, indicating an unboxing or try-on haul.
Open original ↗Likes 237KComments 332Shares 9.6K
Why it worked
This format works because it taps into the common online shopping experience of anticipation and potential discrepancy between product photos and reality. Viewers are curious to see if the items live up to expectations, especially with the inclusion of product codes for easy replication. The 'haul' aspect is inherently engaging for fashion enthusiasts.