TikTok video breakdown
BTS of @Salish post. New vid coming Saturday. @nidalwonder
@realjordanmatter · 7.6M followers
The video shows a behind-the-scenes look at a photoshoot on a beach, featuring a male and female model. The videographer directs the models to run and then fall onto the sand, capturing the action. The video ends with the models lying on the sand, laughing.
Open original ↗Likes 918KComments 5.5KShares 12K
Why it worked
This video works because it offers a glimpse into the creative process of content creation, which often piques viewer curiosity. The playful interaction and the unexpected fall add an element of humor and relatability, making the content entertaining and shareable. The 'behind the scenes' nature also builds anticipation for the final product mentioned in the caption.
How to reproduce this format
More vlog hooks that worked
“Guys, I'm curious about the house in the middle of this field. Why is it surrounded by concrete walls?”×16725 its author's norm
“Strong people are sick & tored of having to be strong! ❤️🩹 #strong”×15319 its author's norm
“Embracing the rain from the comfort of my cozy nook 🌧️🛋️”×10309 its author's norm
“finding peace and slowing down in life.”×4497 its author's norm