Vlog TikTok video that did 6× its author's usual
BTS of @Salish post. New vid coming Saturday. @nidalwonder
@realjordanmatter · 7.6M followers
This one got 13M. That gap — not the raw number — is what makes the format worth copying.
The video shows a behind-the-scenes look at a photoshoot on a beach, featuring a male and female model. The videographer directs the models to run and then fall onto the sand, capturing the action. The video ends with the models lying on the sand, laughing.
Open original ↗Likes 918KComments 5.5KShares 12K
Why it worked
This video works because it offers a glimpse into the creative process of content creation, which often piques viewer curiosity. The playful interaction and the unexpected fall add an element of humor and relatability, making the content entertaining and shareable. The 'behind the scenes' nature also builds anticipation for the final product mentioned in the caption.