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TikTokTalking head

“Elsa??”

@rasdinko · 4.6M followers

×6its author's usual

This creator normally gets 4.0M views. This one got 22M. That gap — not the raw number — is what makes the format worth copying.

A person with a shaved head humorously lip-syncs to a distorted version of 'Do You Want to Build a Snowman?' from Disney's Frozen, with the text 'Elsa??' overlaid on the screen.

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22M
Views
8.3%
Engagement
90/100
Virality

Likes 1.8MComments 34KShares 1.9M

Why it worked

The video works because of its unexpected humor, the creator's expressive facial reactions, and the use of a popular, yet distorted, song. The 'Elsa??' text creates a curiosity gap and sets up the comedic premise, making viewers want to see what happens next. The creator's unique appearance also adds to the memorability and shareability.

highly expressive facial reactionsunexpected and humorous audiorelatable pop culture reference (Frozen)simple, direct hook
humormusic parodyreaction

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