×387Auto TikTok video that did 387× its author's usual
Which key would you pick? 🤔 #pickakey #mercedes #benz #denali #jeep
@showmeauto · 448K followers
This creator normally gets 13K views. This one got 5.1M. That gap — not the raw number — is what makes the format worth copying.
Three employees from a car dealership participate in a 'pick a key' challenge. Each employee picks a random key from a drawer, and the video then cuts to them driving the car associated with that key, revealing the make and model of the car they 'won'.
Open original ↗Likes 175KComments 179Shares 1.0K
Why it worked
The video works because it leverages curiosity and a popular challenge format. Viewers are engaged by the anticipation of seeing which car each employee gets, and the reveal of different car models keeps the content fresh and interesting. The trending audio also contributes to its shareability.
How to reproduce this format
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