“How evil crickets dance ✌️”
@71cent · 1.3M followers
This creator normally gets 342K views. This one got 32M. That gap — not the raw number — is what makes the format worth copying.
A young man in a black polo shirt and black pants dances to a sped-up version of 'It's Hard to Breathe' by The Living Tombstone, mimicking the movements of an evil cricket. He starts by wiggling his shoulders and then squats down, putting a finger to his lips as if shushing, and then looks around with a mischievous smile.
Open original ↗Likes 3.8MComments 43KShares 1.5M
Why it worked
The video works because it combines a popular, recognizable audio with a unique and humorous interpretation of a 'cricket dance'. The unexpected, exaggerated movements and facial expressions create a comedic effect that is highly shareable and rewatchable. The 'shush' gesture adds to the playful, slightly mischievous tone, encouraging viewers to engage and share the 'secret' dance.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm