×1555“How to do this look step by step”
@.ami.kdsh · 9.3K followers
×1555its author's usual
This creator normally gets 1.6K views. This one got 2.5M. That gap — not the raw number — is what makes the format worth copying.
The video is a split-screen image showing two different makeup looks on the same person, with text overlay indicating it's a step-by-step tutorial for the look.
Open original ↗2.5M
Views
7.4%
Engagement
75/100
Virality
Likes 182KComments 316Shares 6.6K
Why it worked
The split-screen format immediately showcases a desirable 'after' look and a slightly different 'before' or alternative look, creating curiosity about the transformation. The direct text hook promises a tutorial, appealing to users actively seeking beauty advice and makeup guides. The aesthetic is aspirational, drawing in viewers interested in achieving a similar style.
Clear and direct call to action/promise in the hookVisually appealing 'after' lookSplit-screen effectively showcases the concept immediately
makeup tutorialsbeauty transformationsaesthetic inspiration
How to reproduce this format
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