×98Beauty TikTok video that did 98× its author's usual
@emilyheal_ · 354K followers
This creator normally gets 43K views. This one got 4.2M. That gap — not the raw number — is what makes the format worth copying.
A woman applies makeup while text overlays describe the pros and cons of learning makeup. The video then shows her past makeup attempts, highlighting the 'con' of progress taking time, before revealing her current, highly skilled makeup look as the 'pro'.
Open original ↗Likes 963KComments 466Shares 9.6K
Why it worked
The video uses a relatable 'pro and con' format to showcase a personal transformation, which resonates with viewers interested in self-improvement and skill development. The before-and-after reveal of makeup skills is visually striking and satisfying, encouraging engagement through aspiration and curiosity. The use of trending audio further boosts its discoverability.
How to reproduce this format
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