×48“If you have this, this or this, come closer. Girl, if you want to get rid of acne or make your skin tone even, you only need this.”
@kimcassironway · 463K followers
This creator normally gets 141K views. This one got 7.3M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates how to make a DIY clove skincare pack to address pores and acne, promising clear skin like Jennie from Blackpink. She guides viewers through five steps, from boiling cloves in water to applying the cooled solution with cotton pads.
Open original ↗Likes 418KComments 1.9KShares 42K
Why it worked
The video works by directly addressing common skin concerns (pores, acne, uneven skin tone) with a natural, DIY solution, appealing to viewers looking for affordable and accessible skincare. The promise of 'clear skin as Jennie' leverages celebrity aspiration, while the step-by-step tutorial format makes it easy to follow and encourages engagement. The use of on-screen text for steps and key benefits enhances clarity and shareability.
How to reproduce this format
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