×1013“make up tutorial for this look on filipina face”
@clairemarga · 17K followers
This creator normally gets 3.3K views. This one got 3.3M. That gap — not the raw number — is what makes the format worth copying.
The video is a makeup tutorial, presented as a photo slideshow, demonstrating a specific makeup look on a person identified as having a 'Filipina face'. The cover frame shows a woman with a full face of makeup, looking directly at the camera.
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Why it worked
The video works because it directly addresses a specific demographic ('Filipina face') for a popular topic (makeup tutorial), creating a strong sense of relevance and niche appeal. The 'swipe' call to action encourages engagement, and the visual appeal of the finished look on the cover frame entices viewers to see the steps. The format allows for detailed, step-by-step instructions that viewers can follow at their own pace.
How to reproduce this format
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