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“Welcome back to late night snacks. Tonight we're making Bala Baiana, it's a Brazilian dessert, it's so easy to make.”

Name: Welcome back to late night snacks. Tonight we're making Bala Baiana, it's a Brazilian dessert, it's so easy to make.
Uploaded: 2026-04-10T01:00:00+00:00
Channel: @sarahkraffty
Description: A woman demonstrates how to make Bala Baiana, a Brazilian coconut bonbon dessert. She shows the steps from cooking the coconut mixture to rolling it into balls and dipping them in burnt sugar.

@sarahkraffty · 1.4M followers

We have not measured this creator's own baseline yet, so we cannot say whether 12M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A woman demonstrates how to make Bala Baiana, a Brazilian coconut bonbon dessert. She shows the steps from cooking the coconut mixture to rolling it into balls and dipping them in burnt sugar.

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12M

Views

6.7%

Engagement

85/100

Virality

Likes 812KComments 4.4KShares 152K

Why it worked

The video works because it provides a clear, step-by-step tutorial for a unique and visually appealing dessert. The ASMR elements of the crunch and the satisfying visual of the sugar coating add to its appeal. The creator's enthusiasm and clear instructions make it easy for viewers to follow along and feel confident in trying the recipe themselves.

Clear step-by-step instructionsVisually appealing final productEngaging creator personalitySatisfying ASMR elements (crunching sound)

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