×20Beauty TikTok video that did 20× its author's usual
#haircare #haircareroutine #healthyhair #glossyhair #leaveintreatment
@valeriavel99 · 470K followers
This creator normally gets 1.3M views. This one got 25M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates her hair washing routine, focusing on the application and rinsing of shampoo and conditioner, highlighting the products used.
Open original ↗Likes 2.4MComments 16KShares 126K
Why it worked
The video works due to its satisfying ASMR sounds and visual appeal of long, healthy hair. It provides a clear, step-by-step demonstration of a hair care routine, making it relatable and informative for viewers interested in hair health and product recommendations. The focus on product application and rinsing creates a sense of calm and luxury, appealing to a broad audience interested in self-care.
How to reproduce this format
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