×7“easy eyeshadow hack to get the perfect HALO EYE EFFECT ⭐️🫶🏼”
@lenkalul · 4.3M followers
×7its author's usual
This creator normally gets 2.3M views. This one got 16M. That gap — not the raw number — is what makes the format worth copying.
A beauty creator demonstrates an eyeshadow hack to achieve a 'halo eye' effect, contrasting a 'normal people' application with a 'Victoria's Secret supermodel' technique using white eyeliner as a base for specific areas.
Open original ↗16M
Views
7.4%
Engagement
90/100
Virality
Likes 1.2MComments 1.2KShares 73K
Why it worked
The video works because it presents a clear 'hack' or shortcut to achieve a desired aesthetic, leveraging the aspirational 'Victoria's Secret supermodel' image. The before-and-after effect is visually striking, and the step-by-step demonstration makes it feel achievable. The trending audio adds to its shareability.
Clear visual comparison for 'before' and 'after' techniquesUtilizes a trending audio for increased reachDemonstrates a specific, achievable 'hack'Product placement is natural and integrated into the tutorial
beauty hacksmakeup tutorialsproduct demonstrationaspirational looks
How to reproduce this format
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