×30Beauty TikTok video that did 30× its author's usual
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@danielemaullu · 2.2M followers
×30its author's usual
This creator normally gets 201K views. This one got 5.7M. That gap — not the raw number — is what makes the format worth copying.
A barber shaves his face with a straight razor in a close-up, first-person perspective, creating satisfying ASMR sounds as the razor glides across his skin, removing shaving cream and hair.
Open original ↗5.7M
Views
1.7%
Engagement
80/100
Virality
Likes 95KComments 859Shares 4.1K
Why it worked
The video works due to its strong ASMR appeal, providing satisfying visual and auditory sensations of a close shave. The first-person POV makes the viewer feel immersed, and the skilled, precise movements are captivating. It taps into a niche interest in traditional grooming and relaxation.
High-quality close-up shots enhance the ASMR experience.Clear demonstration of a skilled process.Engaging first-person perspective.Satisfying sounds contribute to watchability.
Grooming TutorialsASMRProduct Demonstration
How to reproduce this format
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