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“I'm a recovering alcoholic and today I'm going to be showing you how to make one of the cheapest but one of the best mixed drinks you'll ever try. So shut the f*** up and pay attention.”

@partyflap · 1.2M followers

×16its author's usual

This creator normally gets 579K views. This one got 9.4M. That gap — not the raw number — is what makes the format worth copying.

A man with face tattoos and black arm tattoos demonstrates how to make a "strawberry shortcake" mixed drink using strawberry lemonade, whipped cream vodka, strawberry Kool-Aid, and white Monster energy drink. He claims it's one of the cheapest and best mixed drinks.

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9.4M
Views
10.1%
Engagement
90/100
Virality

Likes 940KComments 2.0KShares 66K

Why it worked

The controversial hook immediately grabs attention, creating a curiosity gap about a "recovering alcoholic" making a mixed drink. The rapid-fire instructions, aggressive tone, and quick cuts keep viewers engaged, while the product demonstration provides clear, actionable content.

Controversial and attention-grabbing hookFast-paced editing keeps viewer engagedClear, step-by-step demonstrationStrong, memorable branding (drink name)Direct call to action for comments
recipeshacksentertainment

How to reproduce this format

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