“If you haven’t had arayes before, you need to try it.”

Name: If you haven’t had arayes before, you need to try it.
Uploaded: 2026-03-16T16:41:44+00:00
Channel: @yarindanieli
Description: The video demonstrates how to prepare Arayes, a Middle Eastern street food consisting of pita bread stuffed with seasoned ground beef. It showcases the cooking process from mixing ingredients to pan-frying and serving with a cashew-cilantro dip.

@yarindanieli · 1.5M followers

×380its author's usual

This creator normally gets 181K views. This one got 72M. That gap — not the raw number — is what makes the format worth copying.

The video demonstrates how to prepare Arayes, a Middle Eastern street food consisting of pita bread stuffed with seasoned ground beef. It showcases the cooking process from mixing ingredients to pan-frying and serving with a cashew-cilantro dip.

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72M

Views

0.2%

Engagement

85/100

Virality

Likes 120KComments 364Shares 17K

Why it worked

The video uses a fast-paced, visually appealing format with satisfying cooking sounds and close-ups of the food, making the recipe look delicious and easy to follow. The 'reveal' of the cooked pita and the dipping shot create strong visual appeal and desire.

Visually appealing food shots and close-ups.Clear and concise demonstration of the recipe steps.Satisfying sound design (sizzling, blending).Effective use of text overlay for dish identification.Strong product integration without being overly salesy.

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