Beauty TikTok video that did 11× its author's usual
#doublecleanseshampoo #blondhaircare #colorprotect #metalremoval #hairmask #conditioner #blondroutine #shampoodouble #cheveuxblonds #блонд #HairCareTips #healthyblonde #shinyblond #hairlove #blondhairgoals
@valeriavel99 · 470K followers
This creator normally gets 1.3M views. This one got 13M. That gap — not the raw number — is what makes the format worth copying.
A person with long blonde hair demonstrates their hair washing routine, focusing on applying various hair products and rinsing them off, accompanied by ASMR sounds.
Open original ↗Likes 413KComments 2.8KShares 20K
Why it worked
The ASMR elements create a relaxing and satisfying viewing experience, drawing in viewers interested in hair care and sensory content. The clear demonstration of product application and the visual appeal of long, healthy hair are highly engaging for a beauty audience.